I started this blog to support a community of artists and designers along with my own projects. This is not a bible dedicated to fashion, design and art; there is no pretence to become a beacon of style. I leave that to other people in my industry. I simply aim to showcase what I believe is worthwhile to know. This is a space dedicated to whoever thinks that the Luxury industry needs to focus on quality, craftsmanship and uniqueness rather than on mass-produced product. The increasingly corporate environment of the Luxury industry has taken away the shine, the creativity and above all the fun and irony of what it all used to be. It seems that there is no space for the new generations, no belief that someone new can stand out. If that were the attitude in the past, Gabrielle Chanel would still be singing in a cabaret and Giorgio Armani would still be dressing windows.