Nicole Farhi inaugurated her new store on Conduit Street on Monday evening. The store is quintessentially Farhi: her minimalism is palpable throughout, yet a forward twist is perceptible. Nicole stayed true to her codes, making her design relevant for our times. At the party I had a chat with Massimo Nicosia, who now heads the menswear design team. He told of the challenges of channelling a vision, respecting a design ethos and moving a brand forward all at the same time. It goes without saying that those challenges are what make his job interesting. Massimo has an ongoing dialogue with Nicole and that is the foundation of their creative process. I find it fascinating discovering what moves designers, especially those talented ones who have to draw a dream that belongs first to the person whose name is on the label and ultimately to the clientele that will wear those clothes.